Your questions, answered
Individual coaching
Who is individual coaching for?
I work with professionals and technology leaders facing a visibility gap, a promotion plateau, a leadership transition, a strategic shift or a career change. We agree the question you want to work on and what useful progress would look like.
How do coaching, mentoring and advisory differ?
Coaching helps you examine your thinking and make your own decisions. Mentoring draws on my experience in technology and business leadership. Advisory provides analysis and recommendations for a defined business question. I make the role clear when we agree the work.
What are your coaching credentials?
I am an ICF Associate Certified Coach. I have completed PCC training and am working towards that credential. My technology and business leadership experience includes AWS, Deloitte and KPMG.
Do I need a diagnostic before booking?
No. You can book a free 30 minute discovery conversation to discuss your situation and check fit. If you want to discuss a completed career or leadership diagnostic in depth, the paid Diagnostic Debrief is a separate 60 minute session. Current scope and fees are on the appointment page.
Organisational and group coaching
Who is organisational coaching for?
I work with organisations developing leaders, helping managers take on broader responsibility, or improving how leadership teams make decisions and work together. Executive coaching, team facilitation and group coaching serve different needs. We choose the format after discussing the context.
How is employer funded coaching handled?
The participant, sponsor and I agree the goals, boundaries and reporting arrangements before coaching begins. We clarify what the sponsor will receive and how personal session content will be handled. That agreement guides the engagement.
How long does an engagement last?
The duration depends on the format and the agreed goals. Executive coaching is usually planned over three to six months. Group coaching commonly runs for six to twelve weeks. The proposal sets out the number of sessions, participants, responsibilities and review points.
How do you assess progress?
We agree observable signs of progress at the start. These may include clearer delegation, stronger stakeholder conversations, better decision ownership or changes in team working. Reviews use the agreed evidence. Coaching does not guarantee a promotion or a business result.
Consulting and advisory
What business questions do you help with?
I advise founders, SMBs and technology firms on AI readiness, AI value, technology strategy, founder operations, business growth and AWS partner growth. The work connects business priorities with technology choices, operating practices and leadership responsibilities.
How do AI Readiness Assessment and AI Value Analysis differ?
An AI Readiness Assessment examines whether the business has the foundations to use AI effectively. AI Value Analysis examines where AI could create useful business value and which use cases deserve priority. The right starting point depends on the decision you need to make.
Do you provide software development or guarantee AWS outcomes?
My core work is assessment, strategy, planning, governance and implementation guidance. Any hands on build or delivery responsibility must be agreed explicitly in the scope. AWS Partner Growth Advisory is independent advice. It does not guarantee AWS approval, funding, partner status or revenue.
How do we start and agree the scope?
Start with a free discovery conversation. We discuss the business question, the evidence available and the decision you need to make. I then propose the scope, deliverables, timing, responsibilities and commercial terms. The packages page describes the current engagement options.